BECOME AN APP MEMBER
How will I benefit from becoming a member?
Give Back to the Product Profession
As a product leader, you play a pivotal role in advocating for best practices within your team and your organisation.
There is a growing recognition in our industry that while product people have many avenues to develop their product proficiency, they are increasingly frustrated by working in organisations that don’t empower them to use good product practice.
We want your voice to help shape how we advance product management as we tirelessly work to evangelise good product practices to organisations globally until universally accepted.
You can also give back through our 2-Way Mentorship Program and participate in Councils that forward causes that matter to you.
The Association of Product Professionals is here to help support your efforts in developing your team. We also need your help to advance the industry. Consider giving back.
How will my product team benefit from becoming members?
Understand how to advance your career
It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.
Set your next career goal
Take the APP Assessment
Use the Product Hub to find where to go to fill your gaps
Give back by
Champion Your Team’s Growth
Start giving back to your profession by championing your own team’s development. Encourage your team to join the Association. Budget to fund their membership.
The individuals in your team will benefit from being a member of the Association of Product Professionals because they will understand where they truly stand in their product proficiency. They will get tailored recommendations on how to develop their proficiency along with a framework to develop their adaptive skills, deliver real impact in your organisation, and grow their influence.
Benefit by using the Association Assessment to benchmark your team and to have meaningful coaching conversations that help them make a true impact in your organisation.
Become an APP Member Today
Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.
Representation and Voice
Membership in the Association
Show that you are serious about your career through an APP membership
Representation and voice
Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management
A chance to participate in the promotion
A exclusive opportunity to participate in the promotion of the Association
Opportunity to participate in Councils
Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.
Opportunity to give-back by Mentoring
Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders
APP membership accreditation badge
Accredited badge you can auto add to your LinkedIn Profile that validates your membership
Product Proficiency Framework
Access to the APP Product Proficiency framework so that you can drive your career forward
Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles
Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores
Gap analysis recommendations
Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do
Access to apply to the 2-way mentorship program to find the right mentor for you
2x FREE product coaching sessions
Exclusive 1:1 Product Coaching sessions with a top tier Product Coach
Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain
Exclusive access to a directory of top-tiered Product Coaches
Exclusive member-only events
Discounted APP affiliated Product Management Conferences
APP Membership Benefits
REPRESENATION & VOICE
Membership in the
Belong to the industry body for Product Management.
Opportunity to Participate
in Association Councils
Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.
Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.
Content You Can Trust
Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.