BECOME AN APP MEMBER

Product Businesses

Grow your market as part of the APP. We recommend that our members develop their product proficiency with you.

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How will my business benefit from becoming a member?

A Rising Tide Raises all Ships

10 years ago, few people knew good product practice.

Brilliant pioneers around the world worked hard to solve that problem. Today, no matter what country a product person lives in, they can buy great books, enroll in training courses, attend conferences, and, join amazing communities.

The problem we see now is a different one. Product people have many avenues to learn, but, they tell us they are working in organisations that don’t empower them to do good product work.

Our mission is to align the industry thought-leaders around that organisational problem and to tirelessly evangelise good Product Management practices until they are globally accepted.

The Association of Product Professionals is here to support your efforts and will help by amplifying your reach through recommending your products and services to our individual members as part of their tailored career development plan.

How will members learn about my businesss?

Understand how to advance your career

It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.

Set your next career goal

Manage your career the same way you do the products that you lead. Be clear about the next step you want to take in your career.

Take the APP Assessment

Our Assessment is designed to tell you where you are in your product proficiency today. Your results will benchmark you against product management competency levels and will give you insight into how developed your technical capabitilies and your adaptive abilities to influence really are.

Use the Product Hub to find where to go to fill your gaps​

Get access to a library of vetted content and tools, curated from industry thought-leaders around the globe, organised by the technical and adaptive skills in the product management domain.

Give back by
mentoring others

Give back through our 2-Way Mentorship Program. Help develop, guide and foster the next generation of Product Leaders while flexing your coaching and leadership skills.

Have a Voice in the Movement

Product Management has moved into the next phase of it’s maturation. It grew from it’s infancy to ”cross the chasm” where most organisations embrace it’s concept without understanding the need to change thinking in all functions in order to truly empower their product people to do good work.

The time is now to align the industry around some common language, some comon understanding of roles and skills, and some common principles so that organisations can see globally accepted best practices and start to change to embrace them.

Have a voice. Contribute to the advancement of the profession by helping to solve the organisational problem.

Benefit by helping to shape what an Association for Product Professionals should be and what it should do.

Become an APP Member Today

Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.

Professional

Premium

Representation and Voice

Membership in the Association

Show that you are serious about your career through an APP membership

Representation and voice

Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management

A chance to participate in the promotion

A exclusive opportunity to participate in the promotion of the Association

Opportunity to participate in Councils

Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.

Opportunity to give-back by Mentoring

Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders

Immediate Value

APP membership accreditation badge

Accredited badge you can auto add to your LinkedIn Profile that validates your membership

Product Proficiency Framework

Access to the APP Product Proficiency framework so that you can drive your career forward

Skill Matrix

Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles

APP Assessment

Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores

Gap analysis recommendations

Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do

Mentorship Program

Access to apply to the 2-way mentorship program to find the right mentor for you

2x FREE product coaching sessions

Exclusive 1:1 Product Coaching sessions with a top tier Product Coach

2x FREE product management books

Exclusive sign up bonus of top Product Management books

Ongoing Value

Curated Content

Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain

Product Coaches

Exclusive access to a directory of top-tiered Product Coaches

Member-only Events

Exclusive member-only events

Discounted Conferences

Discounted APP affiliated Product Management Conferences

Discounted Training

Discounted APP affiliated training
$395 USD
/year
$795 USD
/year

APP Membership Benefits

REPRESENATION & VOICE

CAREER DEVELOPMENT

Membership in the
Association

Belong to the industry body for Product Management.

Opportunity to Participate
in Association Councils

Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.

Benchmark Your
Product Proficiency

Take the APP Assessment to gain insight on where you stand and what to work on next

2-Way Mentorship
Program

Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.

CAREER MANAGEMENT

Curated, Organised
Content You Can Trust

Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.

Top-Tier Product
Coaches

Exclusive access to our directory of industry-leading Product Coaches.