BECOME AN APP MEMBER
Grow your market as part of the APP. We recommend that our members develop their product proficiency with you.
How will my business benefit from becoming a member?
A Rising Tide Raises all Ships
10 years ago, few people knew good product practice.
Brilliant pioneers around the world worked hard to solve that problem. Today, no matter what country a product person lives in, they can buy great books, enroll in training courses, attend conferences, and, join amazing communities.
The problem we see now is a different one. Product people have many avenues to learn, but, they tell us they are working in organisations that don’t empower them to do good product work.
Our mission is to align the industry thought-leaders around that organisational problem and to tirelessly evangelise good Product Management practices until they are globally accepted.
The Association of Product Professionals is here to support your efforts and will help by amplifying your reach through recommending your products and services to our individual members as part of their tailored career development plan.
How will members learn about my businesss?
Understand how to advance your career
It isn’t the mastery of technical skills alone that gives you the freedom to land the role that most fulfills you. Technical skills required, but, they are the ‘table stakes’. Learn how to develop the influence that allows you to deliver impactful results in your organisation.
Set your next career goal
Take the APP Assessment
Use the Product Hub to find where to go to fill your gaps
Give back by
Have a Voice in the Movement
Product Management has moved into the next phase of it’s maturation. It grew from it’s infancy to ”cross the chasm” where most organisations embrace it’s concept without understanding the need to change thinking in all functions in order to truly empower their product people to do good work.
The time is now to align the industry around some common language, some comon understanding of roles and skills, and some common principles so that organisations can see globally accepted best practices and start to change to embrace them.
Have a voice. Contribute to the advancement of the profession by helping to solve the organisational problem.
Benefit by helping to shape what an Association for Product Professionals should be and what it should do.
Become an APP Member Today
Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.
Representation and Voice
Membership in the Association
Show that you are serious about your career through an APP membership
Representation and voice
Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management
A chance to participate in the promotion
A exclusive opportunity to participate in the promotion of the Association
Opportunity to participate in Councils
Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.
Opportunity to give-back by Mentoring
Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders
APP membership accreditation badge
Accredited badge you can auto add to your LinkedIn Profile that validates your membership
Product Proficiency Framework
Access to the APP Product Proficiency framework so that you can drive your career forward
Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles
Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores
Gap analysis recommendations
Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do
Access to apply to the 2-way mentorship program to find the right mentor for you
2x FREE product coaching sessions
Exclusive 1:1 Product Coaching sessions with a top tier Product Coach
2x FREE product management books
Exclusive sign up bonus of top Product Management books
Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain
Exclusive access to a directory of top-tiered Product Coaches
Exclusive member-only events
Discounted APP affiliated Product Management Conferences
APP Membership Benefits
REPRESENATION & VOICE
Membership in the
Belong to the industry body for Product Management.
Opportunity to Participate
in Association Councils
Advocate, pioneer and shape the direction on causes that matter to you by participating in Association Councils.
Apply to our 2-Way Mentorship Program to either find a mentor or to give back by mentoring others.
Content You Can Trust
Vetted content from around the globe, organised by the technical and adaptive skills in the Product Management domain.