Find out how becoming a member can benefit you

The Association is for all Product Professionals

Start by reading what’s in it for you based on who you are in product right now


Product Managers

Being an Association member means more than just direct features and benefits. It also means having a voice and a chance to promote your industry body.

By becoming a member, you support the Association mission to advance Product Management and align the industry thought leaders globally.


Product Leaders

As a product leader, you play a pivotal role in advocating for best practices within your team and your organisation.

We want your voice to help shape how we advance product management as we tirelessly work to evangelise good product practices to organisations globally until universally accepted.


Product Businesses

The time is now to align the industry around some common language and some common principles so that organisations can see globally accepted best practices and start to change to embrace them.

We need product businesses such as yourself to have a voice and contribute to the profession's advancement by helping to solve the organisational problem.

Become an APP Member Today

Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.



Representation and Voice

Membership in the Association

Show that you are serious about your career through an APP membership

Representation and voice

Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management

A chance to participate in the promotion

A exclusive opportunity to participate in the promotion of the Association

Opportunity to participate in Councils

Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.

Opportunity to give-back by Mentoring

Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders

Immediate Value

APP membership accreditation badge

Accredited badge you can auto add to your LinkedIn Profile that validates your membership

Product Proficiency Framework

Access to the APP Product Proficiency framework so that you can drive your career forward

Skill Matrix

Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles

APP Assessment

Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores

Gap analysis recommendations

Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do

Mentorship Program

Access to apply to the 2-way mentorship program to find the right mentor for you

2x FREE product coaching sessions

Exclusive 1:1 Product Coaching sessions with a top tier Product Coach

2x FREE product management books

Exclusive sign up bonus of top Product Management books

Ongoing Value

Curated Content

Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain

Product Coaches

Exclusive access to a directory of top-tiered Product Coaches

Member-only Events

Exclusive member-only events

Discounted Conferences

Discounted APP affiliated Product Management Conferences

Discounted Training

Discounted APP affiliated training
$395 USD
$795 USD