Find out how becoming a member can benefit you

The Association is for all Product Professionals

Start by reading what’s in it for you based on who you are in product right now



Use the APP Assessment to benchmark your skills, set career goals and get recommendations for developing your capability and influence.

Get involved in our two-way mentorship program, where you'll be partnered with an experienced product professional.

Display your APP badge with pride on your professional profiles and help advance the profession by participating in a Product Council.


Membership ​

Product-led organisations invest in their teams and the profession.

Have your organisation be recognised as an Association member.

Benchmark your product team against industry standards, and gain valuable insights into their performance through the APP Assessment.

Build a diverse product team and avoid costly hiring mistakes by targeting your recruitment and team development.


Service Provider Membership​

Whether you're a product training provider, a product consultancy, or recruiter in the product space – an Association membership means you uphold industry best practices.

Align to the APP Product Proficiency framework and gain third-party credibility.

Develop impactful services through access to your clients' detailed APP Assessment results.

Become an APP Member Today

Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.



Representation and Voice

Membership in the Association

Show that you are serious about your career through an APP membership

Representation and voice

Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management

A chance to participate in the promotion

A exclusive opportunity to participate in the promotion of the Association

Opportunity to participate in Councils

Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.

Opportunity to give-back by Mentoring

Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders

Immediate Value

APP membership accreditation badge

Accredited badge you can auto add to your LinkedIn Profile that validates your membership

Product Proficiency Framework

Access to the APP Product Proficiency framework so that you can drive your career forward

Skill Matrix

Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles

APP Assessment

Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores

Gap analysis recommendations

Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do

Mentorship Program

Access to apply to the 2-way mentorship program to find the right mentor for you

2x FREE product coaching sessions

Exclusive 1:1 Product Coaching sessions with a top tier Product Coach

Ongoing Value

Curated Content

Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain

Product Coaches

Exclusive access to a directory of top-tiered Product Coaches

Member-only Events

Exclusive member-only events

Discounted Conferences

Discounted APP affiliated Product Management Conferences

Discounted Training

Discounted APP affiliated training
$395 USD
$795 USD