BECOME AN APP MEMBER
Find out how becoming a member can benefit you
The Association is for all Product Professionals
Start by reading what’s in it for you based on who you are in product right now
Individual
Membership
Use the APP Assessment to benchmark your skills, set career goals and get recommendations for developing your capability and influence.
Get involved in our two-way mentorship program, where you'll be partnered with an experienced product professional.
Display your APP badge with pride on your professional profiles and help advance the profession by participating in a Product Council.
Organisation
Membership
Product-led organisations invest in their teams and the profession.
Have your organisation be recognised as an Association member.
Benchmark your product team against industry standards, and gain valuable insights into their performance through the APP Assessment.
Build a diverse product team and avoid costly hiring mistakes by targeting your recruitment and team development.
Service Provider Membership
Whether you're a product training provider, a product consultancy, or recruiter in the product space – an Association membership means you uphold industry best practices.
Align to the APP Product Proficiency framework and gain third-party credibility.
Develop impactful services through access to your clients' detailed APP Assessment results.
Become an APP Member Today
Join your Association of Product Professionals and have a chance to represent your industry, have a say and the opportunity to participate in councils that represent causes that matter to you.
Professional
Premium
Representation and Voice
Membership in the Association
Show that you are serious about your career through an APP membership
Representation and voice
Represent your profession and have a voice on alignment of language, values and practices and how we advance Product Management
A chance to participate in the promotion
A exclusive opportunity to participate in the promotion of the Association
Opportunity to participate in Councils
Advocate, pioneer and shape the direction on topics that matters to you through participating in specific councils.
Opportunity to give-back by Mentoring
Unlimited access to the 2-way Mentorship Program
to give back and help mentor the next generation
of Product Leaders
Immediate Value
APP membership accreditation badge
Accredited badge you can auto add to your LinkedIn Profile that validates your membership
Product Proficiency Framework
Access to the APP Product Proficiency framework so that you can drive your career forward
Skill Matrix
Access to the APP Skill Matrix to understand the skills required in product management domain and their relevancy in different specialised roles
APP Assessment
Access to the APP Assessment to identify both strengths and gaps, along with current suitability for roles and influence scores
Gap analysis recommendations
Unlock a tailored set of recommendations for which gaps to fill and linked, vetted resources to do do
Mentorship Program
Access to apply to the 2-way mentorship program to find the right mentor for you
2x FREE product coaching sessions
Exclusive 1:1 Product Coaching sessions with a top tier Product Coach
Ongoing Value
Curated Content
Unlimited access to library of vetted content, filtered by the 26 Skills in the product management domain
Product Coaches
Exclusive access to a directory of top-tiered Product Coaches
Member-only Events
Exclusive member-only events
Discounted Conferences
Discounted APP affiliated Product Management Conferences
Discounted Training
